How Introverts Can Network Authentically (Without Faking It or Burning Out)
Traditional advice on networking can feel like putting on a show, but authenticity is what truly sells your brand.
NETWORKINGINTROVERT
Jess Sumerak
4/14/20252 min read


Business networking can feel like a game you weren’t given the rulebook for—especially if traditional advice like “just be outgoing,” or “work the room” feels like it belongs to someone else’s personality. If you’ve ever walked away from a networking event feeling overstimulated, misunderstood, or like you were performing a role that wasn’t you, you’re not alone.
The truth is that networking doesn’t have to mean performing. It can be a tool for building real connection, if you give yourself permission to do it on your own terms.
Here’s how to network authentically without the burnout:
1. Lead with Curiosity, Not Small Talk
Skip the weather and job titles. Instead, ask something open-ended like, “What’s been exciting you lately?” or “What project are you most proud of right now?” Ask yourself, how would you want someone to open a conversation with you?
These kinds of questions invite people into deeper conversation, and they allow you to connect with what someone cares about, not just what they do.
Pro tip: Look for visual cues—interesting accessories, colorful notebooks, badges, or even posture—to find people who might be more open to unconventional conversations if you want more depth than small talk offers.
2. Give Yourself Permission to Step Away
If you’re at an in-person event, scope out a quiet corner or outdoor space early. Taking a 5-minute break between conversations helps regulate your energy and keeps you grounded.
3. Start with One-on-One Connections
Large groups can be overstimulating and hard to read. Try connecting individually with someone before or after an event through email, LinkedIn, or a private message. One meaningful conversation will always outlast ten business card exchanges.
Bonus: Prepare a few personal talking points ahead of time so you don’t feel like you’re improvising. Think of a recent idea you’re excited about or something thoughtful you’ve observed in your industry.
4. Use Written Follow-Ups to Your Advantage
You don’t need to be the most memorable in the moment—you can be the most thoughtful afterward.
Send a message like: “I really enjoyed what you said about [topic]. If you ever want to chat more about that, I’d love to connect.”
Writing gives you time to process and express yourself more intentionally, which often builds stronger trust than charisma.
5. Define Success on Your Own Terms
You don’t need to meet everyone. You don’t need to sparkle in every room. Success might look like:
• One genuine connection
• Learning something new
• Feeling good about how you showed up
Let that be enough. Networking isn’t a performance—it’s a pattern of trust-building over time. And when you lead with authenticity, the right people will find you.
Final Thought:
You don’t have to change who you are to be effective in business. In fact, the more you lean into your natural strengths—like thoughtfulness, pattern recognition, deep listening, or strategic curiosity—the more magnetic your networking becomes.
Because the future of business isn’t built on handshakes and hustle, it’s built on genuine connection. And that’s something you’re already wired for.
Intentional Empowerment, LLC
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